What is the importance of primary research?
The importance of our primary research was to gain information about music magazines and the people they appeal to. Through these questions, I ensured to cover all small details that I would need to know when planning and producing my magazine. The 10 questions I asked were straight forward,which either consisted of option boxes they were able to pick from,or the specifying option. For example, the question which asked to specify allowed me to get a wider description of their answer, as well get an answer if the options did not meet their needs/answers.
The advantages of questionnaires:
- Easy way of collecting data from people
- A quick way of collecting the data without boring or tiring anyone
- The results are easy and quick to produce
The disadvantages of questionnaires:
- Inadequate way to understand some information for the readers
- Lacks validity as we are not sure if answers were reliable and valid
- Questions can be skipped
The people that answered my questionnaire were students from year 7-13. The reason for this is because I wanted to collect data from students that are into music and magazines. I also understand that with different ages there are different interests which appeal to them. Different age groups like different things which I made sure to include in my magazine.
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