MAGAZINE PARENT COMPANIES

What is a parent company?

A parent company is a larger company that has substantial ownership over a smaller company. These smaller companies are controlled by the parent company however, all parent companies, for the most part, own more than 50% of a subsidiary's voting stock. The importance of a parent company is that they have experience with working with different music genres therefore would be able to address your target audience successively. Also, through parent companies there is greater promotion rate and success.

IPC Media is in charge of the biggest magazines such as Marie Claire, NME, and Golf. These magazines are all categories of different genres and sub-genres which tells me that IPC Media are a successful company. They are able to distribute promotion and continue the reputation they hold by the success of other smaller companies/magazines. Also, through the stability of subsidiary companies they are able to invest and help these companies as well as maintain their success and the high content they produce for their target audience.

 

Time Inc is an American mass media company which owns and publishes over 100 magazines. Magazines which they publish are Travel Leisure, Food&Wine, Time and many more. Although, Time is their most successful magazine their success is still evident. Time Inc has multiples of global offices around the world working in synergy with each other. This means that they are able to distribute their products to a mainstream audience and have a greater promotion.

Bauer Media is another excellent parent company as they have headquarters in Germany and Hamburg. They publish some of the most popular magazines such as Kerrang, Q and Mojo. Through their excellent distribution they have achieved success for best-selling British music newspaper in the early 2000s for Kerrang. Their success still continues today. 

The parent company which I would like my magazine to be part of is IPC Media.  I know they work with music magazines and in particular with the same genre as mine, therefore I am guaranteed to do well. Also, as they have similar magazines to mine,so my own product wouldn't be a threat to any other magazines, and vice versa as it would work as a sister company.