What is a house style?
House style refers to the specific use of layout of a magazine. This is ensured by following conventions in order to maintain consistency and a distinctive finish. Through a consistent house style, the audience becomes familiar and recognises the magazine brand. This is guaranteed through the masthead, font, image, logo, bar-code and so on.
The house style of Q magazine is evident,as their masthead is located in the left top corner. Although, this is an unconventional way of presenting the masthead, the audience is aware of the magazines brand. The "Q" is the largest font in the cover which immediately assures the audience what it is, also the serif font against the red background is bright therefore grasps the audience attention. The conventional way of presenting the masthead is usually at the top in the center. The house style of Q remains consistent through the colour scheme. It never changes as it remains red in all their issues. The image of the celebrity is always in the center, this is because that is what appeals to the audience first. Also, the camera shots are always close up or mid close ups, perhaps this is used to show the facial expressions of the celebrities to the audience and engaging them with the magazine before it is even bought.
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