Print media is a form of advertising which uses actual printed media for example magazines,newspapers,leaflets, and posters. These are the types of print media that is used to reach consumers/customers. Advertisers may use other types of media such as digital such as advertising on social media, TV adverts, radio commercials. Due to digital media there has been a decline in print media.
Examples of print media:
Newspapers
Advertisers and companies can select a variety of different types of newspapers. These include local, regional or national and whether to be published daily, weekly, Sunday editions. Newspapers have different target audience depending on the content they provide the consumers with. Content ranges from entertainment papers to sport, fashion, politics. They can also provide different sizes of advertising space meaning that some may display more ads and photographs rather then text.
Magazines
Magazines offer advertisers a significant choice of readership and frequency. Consumer magazines range their contents of interest, these include sport, fashion, health, current affairs and even local topics. Magazine publishing is typically weekly, monthly or quarterly due to the content that goes into it.
Billboards and posters
Advertising on billboards or posters gives the advertisers the opportunity to connect consumers. Posters are put in places were there is a mass audience attending daily such as shopping malls, train stations, airports or busy town centers. Billboards and posters can be changed whenever advertisers want to.
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